I'm Richie Zhu, a UX/UI & Graphic Designer based in New York City, working across brand identity, print, and digital design. I bring a multilingual perspective — fluent in English, Mandarin, Cantonese, and Fuzhounese — to help brands connect with diverse audiences.
The resolution resides in the exploration — every project starts with research and lands as a usable product experience.
An application that allows consumers to create custom floral arrangements, from selecting materials to composing the final bouquet.
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An app that provides an enjoyable user experience when you consider traveling, from planning to booking.
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Designed a volunteer-matching mobile app that connects community members to local opportunities through research-driven UX.
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Reinvented the website, brand, and social content for First Cover, a global risk management and compliance company serving major NASDAQ- and NYSE-listed corporations.
View Case Study →From brand IP to posters, packaging, and social content — visual work across print and digital media. View all →
Mr. Panda
Distance Love
King of Pop
PackagingFrom rough draft to a visualized layout, refined through continuous iteration.
Understand the audience and business goals, and pin down the core problem to solve.
Explore visual directions and establish a consistent tone and color language.
Optimize from a draft to a visualized layout — feasible, readable, and on-brand.
Revise continuously and deliver final assets ready for print and digital.
Photography is one of my passions. I like to catch the moment where the place I walk by — memories are the fragments of growth in life.
Capturing moments across the city and on the road — memories as fragments of growth.
Exploring motion design and short-form video to bring rhythm and life to visual storytelling.
A personal brand IP born from a love of Kung Fu Panda, constantly revised and refined.
I'm Richie Zhu, a visual and UX/UI designer based in New York City, working across brand identity, print, and digital design. I bring a multilingual perspective to every project — fluent in English, Mandarin, Cantonese, and Fuzhounese — helping brands connect with diverse audiences through thoughtful design.
I'm driven by my passion for design to solve problems. As I pursue my love for creating meaningful experiences, I continue to hone my design skills and produce impactful work.
Outside of work, you'll find me exploring the city with my camera, flipping through the latest manga, or hunting for the next figure to add to my collection. Let's have a milk tea sometime and talk design.
Whether it's a new product design or a brand visual project, feel free to reach out and share your ideas.